What is it?

With Take Away 2.0 every take away item, every soft drinks paper cup, can be given an individual ID, and thus be a "key" to digital services & communities. Utilizing non plastic barriers in take away also make said packaging products easily recyclable, and environmentally friendly. For easy ordering of these personalized products Package Media has set-up a specific web shop / purchasing portal.

How does it add value?

With Take Away 2.0 clients gain a new engagement channel towards consumers. Take away is not only a physical vessel containing food or drink, it is media. Being plastics free shows consumers that brands and venues take their role seriously as far as the environment is concerned, and support consumers make informed choices.

For more about this interesting topic go to our specific Take Away 2.0 page ->